terça-feira, março 17, 2026
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A Common Cognitive Bias Gets a Name and Definition


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Imagine you decide to walk to the park. As you leave home, you turn left and walk for about a block. At that point, you realize it would’ve been faster to take a right turn. Although you’re still close enough to head back and take the faster route, would you turn back? No, according to a study on "doubling-back aversion"—a cognitive bias that researchers define as the tendency to forego an easier or faster route when it involves retracing steps.

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